aNewDomain.net – For many, the jury is still out on whether Google+ is useful or a waste of time. The main reason for this is because people have Facebook on the brain. Although Google+ is a social networking platform, it should not be thought of as Google’s attempt to clone or kill Facebook.
Businesses should all get on the Google+ train immediately and spend time on getting as much detail and information populated as possible. The reason is simple; Google is still the world’s most used search engine. According to ComScore’s September 2012 report Google held 66.7% of all searches. It only stands to reason that Google will use Google+ as part of any search result.
Recently I did two searches via Google; the first “New York Pizza” the second “Kaspersky”. The results were a clear sign that Google+ for business is important.
Lombardi’s showed up in the search listing in fourth Place, but its Google+ page was prominently displayed on the right hand side of the page. Its address, phone number, Zagat rating, photos and reviews clearly listed. Kaspersky’s Google+ page allowed me to “circle” their page right from the search page.
Just as with Facebook Pages, it’s important to keep your Google+ content fresh on the page so it does not look stale when visitors arrive.
Personally, I’ve struggled with keeping up with my social media posting. I go in bursts here or there. The key I’ve discovered is to avoid posting directly from Facebook.com, Twitter.com or Plus.Google.com; that will only drive you to the point of giving up. Social Media management tools such as HootSuite allow you to cross post to multiple platforms at once. These tools also allow for a social media dashboard to see the conversations on all the platforms in one console.
We’ve seen proof of the value of Twitter and Facebook by giving businesses direct access to their customers and building long-term relationships. Google+ offers this and more: a unique way to be seen on the search engine everyone uses.
I, for one, will be closely watching the progress of Google+.
Images credit Isaac Kendall for aNewDomain.net
Based in Vancouver, British Columbia, Isaac Kendall is a wireless industry specialist and senior contributor at aNewDomain.net. Email him at isaac@aNewDomain.net and follow him @isaackendall. He is +Isaac Kendall on Google+.