Europcar is a global leader in car rentals, with more than 1.2 million vehicles at 13,000 locations in 150 countries. To differentiate itself from competitors in an industry where there’s very little to separate the key players, Europcar looked to technology to help deliver better customer service.
Car rental customers are pretty demanding and expect a fast, hassle-free experience. When you consider that pick-up points tend to be in places like airports, where people are in a hurry, it’s understandable. The great news for Europcar is that customer feedback is better than ever and the target market is continuing to choose Europcar services. This is due in no small part to a policy of investing in IT systems to maximise the speed and efficiency of its personnel. And a recent project with Dell in South Africa to update its data centre shows just what an impact IT is having on business.
The project focused on increasing Europcar’s agility. For example, if a company wanted a dedicated Europcar web page for employees to book vehicles, it didn’t take long to set up. Plus, if services were affected by data-centre downtime, the interruption was minimal.
The data-center update was a success, with Europcar installing Windows Server® 2012 and related software such as Microsoft® System Center 2012 and Microsoft SQL Server® 2012 running on 12th-generation Dell servers. Together, the software and servers enabled Europcar in South Africa to meet its goal of greater performance and service. Employees got a more responsive IT infrastructure, which enabled them to deliver better levels of service to their customers. Plus, Europcar gained a platform on which it could quickly integrate cloud-based environments, reducing costs and freeing up resources for other areas of the business.
Read more about the Europcar story here.
Kathy Mahady is part of the Dell Customer Engagement Team, where she’s responsible for capturing and publishing great end-to-end solutions stories that showcase how IT is giving customers in EMEA the Power To Do More. Kathy graduated from the University of West of England Business School and has been in the IT industry for over 17 years and has occupied various roles at Dell for the past 10 years. She is married, lives in Ireland, and is a huge sports and rugby fan.