Bucking bulls, barrel racers, and team ropers aren’t the usual concerns of enterprise IT, but for Dan Martinez, vice president of information technology at the Professional Rodeo Cowboys Association (PRCA), they’re part of the everyday challenges he faces. When you add to that the complications of pulling in data from more than a hundred large and small events scattered across North America, you have a unique situation with lessons for CIOs and executives across the IT spectrum.
In this very special episode of E2 Radio, we hear Dan talk about the infrastructure and enterprise IT strategies he employs to keep thousands of competitors, hundreds of thousands of spectators, and millions of television viewers connected and informed from the first winter rodeos to the massive National Finals Rodeo in Las Vegas. He tells the kinds of stories that just don’t start in your average IT shop.
Dan is responsible for the PRCA’s overall technology strategy and execution of enterprise IT initiatives. He is leading a technology transformation that includes the introduction of mobile technology, mobile websites, and applications, as well as the implementation of a new core rodeo system, replacing one that has been in place for more than 30 years.
Curtis Franklin Jr. writes for UBM Tech.