Moscow-based RUSONYX enjoys a great reputation as a provider of dedicated, shared and virtual private server options in the small and medium-sized enterprise (SME) market in Russia. But the industry is fiercely competitive and RUSONYX wanted to extend market share to include the business generated by start-ups, communities and bloggers.
Its challenge was to price its services competitively enough to win this market, while still ensuring a reasonable margin for its efforts. That wasn’t an easy call, RUSONYX’s chief executive, Andreas Schwarzkopf, says: “It was difficult to develop a viable business model.”
Meeting the needs of small companies
But RUSONYX found a great solution after reading a report about Dell™ PowerEdge™ C-class hyperscale servers. “The report showed that Dell was developing its PowerEdge C-class servers range to meet the needs of growing hosting providers,” says Schwarzkopf.
RUSONYX was quick to install the Dell servers, and Schwarzkopf says they’ve given the company the edge it needed. “We can compete in the market for small websites thanks to our Dell PowerEdge Class servers.
“I feel we can achieve the same level of success with start-ups, communities and bloggers as we’ve achieved with SMEs in Russia.”
Expansion and savings?
In fact, the new server solution means RUSONYX has doubled its capacity to support around 40 percent annual growth. Alongside this, the business has saved thousands of dollars.
“We’ll save around US$150,000 over the next two years by not having to expand our server infrastructure,” says Schwarzkopf.
With more time to spend on strategic projects, the IT team is also well-positioned to support expansion and growth. Yuri Ustinov, Chief Operating Officer at RUSONYX, says: “Our IT personnel are maximising their productivity because the Dell PowerEdge C-class machines are highly available and easy to control. It means they have more time to develop new and better services for our customers.” Recently, for example, the team deployed a Java-based cloud hosting platform called Jelastic.
Learn more about Rusonyx growth strategy, challenges and benefits, read the story here.
Kathy Mahady is part of the Dell Customer Engagement Team, where she’s responsible for capturing and publishing great end-to-end solutions stories that showcase how IT is giving customers in EMEA the Power To Do More. She’s worked for Computacenter and Acer and has occupied various roles at Dell for the past 10 years.