The run-up to the annual Mobile World Congress (MWC) in Barcelona, Spain, is a Bacchanalia of mobility news, and this year is no exception.
Even though Mobile World Congress 2013 doesn’t kick off until February 25, the week ahead is likely to be chock full of pre-show new, rumors and innuendo. Here’s a look at what’s ahead.
Windows Phone 8 at MWC 2013
There’s much debate raging about whether or not Nokia will use the event to debut its Windows OS-based tablet, or whether its focus will be squarely on new smartphones running on the Microsoft Windows 8 operating system. In either case, WP8 will be getting significant attention, with new devices due from Samsung and HTC as well.
Mozilla Firefox Mobile OS
A new Firefox smartphone operating system from Mozilla is already garnering pre-show attention. According to ITProPortal.com, Chines manufacturer ZTE has announced that it will launch a smartphone using the Firefox OS on February 25.
U.K. Mobile Innovation
Twenty winners of the Smart U.K. mobile competition will be showing their innovations at MWC 2013. These include new QR-code scanners for easy mobile shopping, new power plug designs, and healthcare apps. A grand-prize winner will be selected by a panel of MWC judges during at the show.
MWC 2013 Keynotes
The session lineup for the event includes a “who’s who” roster of keynote speakers from major wireless telecommunications firms and device manufacturers around the globe. Also on the keynote agenda are: Nancy Brown, CEO of the American Heart Association; Paul Gunning, CEO of ad agency Tribal DDB and Global Chief Digital Officer of DDB; and Susan Whiting, Vice Chair of Nielsen.
How Mobility Makes a Difference
While many of the conference sessions will focus on the latest tech innovations, there will also be discussion of how mobility enables change in the real-world settings as well. For example, the session “Mobile: A Lifeline in Disasters” will feature speakers from the United Nations who will explore how mobility can aid in humanitarian relief efforts. Sessions on mobile marketing and mobile payments are also part of the agenda.
About the Author
Susan Nunziata is Director of Editorial for EnterpriseEfficiency.com, a UBM Tech community.