The authors of the Freakonomics books, Steven D. Levitt and Stephen J. Dubner, were in Austin last December at Dell World 2012. (I am a huge fan and have blogged about them twice before.) At Dell World, I hit the fan trifecta: I saw them speak, shot some photos and was lucky enough to get quick chat with Dubner after the talk. Freakonomics heaven for a writer.
Dubner and Levitt were early adopters of social media, so their unique experiences are intriguing. In the video, the wide-ranging conversation with Dell’s Allison Dew covered topics such as danger, empowerment, chicken wings, insulting the whole world, narcissism and the spotlight effect, the cost of social media, the effects of social pressure and their unusual Twitter strategy.
The video is Freakonomics from start to finish. There are a few interchanges that might surprise you, like the reason everyone now hates them. (They said it, not me.)
Allison Drew, Steven Levitt and Stephen Dubner in the Social Media Theater, Dell World 2012
Fan of social media or not, this video is worth watching. Get the Freakonomics perspective on multiple topics: data analysis (that it’s mostly not used for anything), blogging (it’s empowering), their books (now three), haters, the movie industry (and VHS), the reasons for failing fast, and that doing old things in a new way can be fun.
Diana Ost is a consulting social journalist and deputy editor for Tech Page One at Dell. Prior to this gig, Diana wrote web copy for Dell.com about technology topics, and has blogged for Inside Enterprise IT, Forbes, Direct2Dell and Dell World. Diana is also a photographer and recorded musician. Follow Diana on Twitter @DianaAtDell.