With everything going mobile at this point, Microsoft was about to miss the train if it couldn’t catch up with the current kings of the mobile market: Apple and Google. So, in a brilliant turnaround, the software giant is bringing its new flagship product, Windows 8, to a variety of mobile devices.
Loaded with superb business applications, this new mobile Windows 8 can help the enterprise design a smooth PC and mobile platform.
“If you’re one of the hundreds of millions of people who will use Windows 8 in the next year, there is no better phone for you,” Microsoft CEO Steve Balmer said during the Windows Phone 8 presentation. He added that the PC, tablet, and phone will share the same “iconic look and feel” and the ability to share all your content and apps if you use your common Microsoft account. “It will all stay in sync, and it will all stay backed up.”
That means companies currently transitioning to the Windows 8 platform could save plenty of time, money, and IT resources unifying their mobility strategies under the Windows 8 umbrella. For companies using tablets, smartphones, and laptops, Windows 8 is the fastest and easiest way to design and implement security and applications for corporate users accessing data across different platforms.
One big advantage for the enterprise is the native support for Skype. After Microsoft acquired the market leader in personal videoconferencing last year for $8 billion, now it is integrated in all Windows 8 devices, and users just need to log in with their Microsoft accounts to use the service. Skype brings to Windows 8 devices a comprehensive, free, simple communication system across platforms. And, with Skype for the enterprise, it is easier than ever to conduct online meetings with employees in different locations, using different platforms.
Just a year ago there were serious doubts that Microsoft could create a platform able to compete in the mobile market. Its preferred partner at the time was Nokia, the European cellphone maker that was struggling for survival after the failure of the Symbian OS to compete with Apple iOS and Android. And corporations started to see more Apple and Android devices brought in by employees. “Apple is encroaching on longtime PC maker territory with iPad, iPhone, and the Macintosh,” Bob Venero, CEO of Future Tech, said last year. “There are more iPads, iPhones, and MacBooks in corporations than ever before. With the onset of the iPad, Apple has sparked the largest new me-too product onslaught in the history of computing, with every major PC vendor releasing tablets.”
But the Redmond giant is now beginning to see the fruits of its strategy; every industry publication is praising Windows 8 and its support for mobile devices, especially for the enterprise.